MedChamp

Digital

Description

At the forefront of defense, healthcare, and medical solutions, MedChamp looked to our team in need of a revamp for their outdated digital home, not only to reflect their people-first innovation, and also their plethora of offerings, from emergency equipment for first responders and military to Lipovitan. With this challenge, we seamlessly integrated a new tone and manner with their existing core traits into a familiar yet unexpected platform

What We Did

Digital Design System

Digital Design

Year

2024

Introducing an updated design and visual language into MedChamp's brand ecosystem represented a pivotal shift in our approach. Acknowledging the brand's emphasis on innovation and humanity, we recognized the importance of visualizing their website at a humanistic level. This approach enabled us to redefine the perception of healthcare solutions, moving beyond the limitations of traditional visuals in the healthcare and medical domain.

In addition to elevating the visual experience, we embarked on a journey to redefine the user journey throughout the MedChamp site. Our focus was on refining their streamlining the site's content to increase accessibility and clear way-finding. What feels like an eCommerce was transformed into a narrative-driven journey. This strategic shift not only enhanced user engagement but also reinforced MedChamp's commitment to delivering tailored solutions that resonate with their diverse clientele.

We extend our gratitude to Medchamp for their trust; View their new digital home at: medchamp.com.tw

Credits

AND ASSOCIATES STUDIO

Management: William Werblow
Direction: Ryan Maeland
UX, UI: Cleo Tadrous and Ryan Maeland

MedChamp

Management: Leslie Liu
Content: Leslie Liu, Rich Chen, Ruby Yu

Live Site

www.medchamp.com.tw

Opals Collective

Digital

Opals Collective

Digital