Subsystematics
Brand Launch, Printed Matter, Digital
Description
Subsystematics is a Melbourne-based skincare company founded by Aēsop alumni, Arj Selvam, that is on a mission to build a system to promote living well and maximizing human potential, through evidence-based skincare and carefully written resources.
What We Did
Brand Launch
Year
2023
As a design-driven brand, Subsystematics approached us to help co-develop and collaborate on the brand's design and visual language. From a unique design system that spans various interfaces of the brand to the packaging and down to the pixels, our partnership is a continual exploration of how a design can be utilized as a device to connect the individual with brand narratives together.
Credits
AND ASSOCIATES STUDIO
Design System, Social Media Content Production, Printed
Matter, Graphical Assets
Additional Credits
Creative Direction, Copywriting, Product Development: Arj Selvam
Photography: Ben Moynihan, Arj Selvam, Juliette d'Udekem d'Acoz
Additional Design: Samuel James Willett
Site Development: Michael Precel
